WHAT IS A CONFLICT DIAMOND?
The conflict diamond definition, as per the Kimberley Process Certification Scheme (KPCS), is a “Rough diamond mined in an area controlled by insurgent forces whose sale is used to finance anti- government military action.”
The main problem is, this current definition of a “conflict diamond” does not include the humanitarian impact or the negative environmental consequences of traditional diamond mining. This means that the diamonds mined, for example, in Zimbabwe – a country notorious for killing, raping and maiming hundreds of artisanal miners, are considered “conflict-free” under the KPCS. This is because, despite being mined under horrific conditions, they did not fund armed forces. These “dirty diamonds” are being certified by the Kimberley Process, making them “clean” and then sold to unassuming diamond consumers who think they are purchasing a truly “conflict-free” diamond.
It’s easy for a mined diamond to be certified as conflict-free by the KPCS, however, at MiaDonna we have much higher standards. We feel it is important to define a conflict diamond in a much broader scope, incorporating the protection of the environment as well as the native communities who live in these areas and are often forced to mine for diamonds.
MiaDonna was created by a mother and consumer who was fed up with children being hurt by our love affair with diamonds. Her solution was to create America’s first and truly conflict-free diamond store, to be an advocate for you, diamond communities and the earth.
Unfortunately, there is a lot of misleading information out there which is mostly set forth by companies that want to maximize their profits with little or no respect of how they get there. We are here to make a difference by changing the way things are being done.