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Business Insider: Millennial attitudes are forcing a massive change in the diamond industry

Business Insider: Millennial attitudes are forcing a massive change in the diamond industry

Business Insider: Millennial attitudes are forcing a massive change in the diamond industry

Millennials are coming around to a big loophole in engagement ring shopping.

The idea of spending thousands of dollars on a diamond is becoming less appealing as lab-grown alternatives of the stone are gaining traction. These lab-grown versions can look very similar to mined diamonds and can cost around 30-40% less. 

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