Anna-Mieke Anderson, founder and CEO of MiaDonna, discusses the benefits of running a purpose-driven business in an interview. MiaDonna is a trailblazer in the lab-grown diamond industry, advocating for positive social and environmental impact. Anderson shares her origin story, revealing how her discovery of the conflict origin of her earth-mined diamond in 2005 led her to establish MiaDonna, focusing on sustainable practices and supporting communities affected by conflict diamond mining.
Anderson emphasizes the importance of radical honesty in business, attracting like-minded individuals and customers. She reflects on her own journey, realizing the power of leading with authenticity and feminine qualities, challenging traditional notions of leadership. The interview highlights MiaDonna's social enterprise model, focusing on doing no harm, repairing damage, and backing up claims with action.
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